摘要：

Abstract:

【Purpose/significance】In order to reduce the formation of information cocoon and avoid the harm brought by information co⁃

coon in the process of information dissemination on WeMedia platforms, this study comprehensively discusses the evolution process

and law of information cocoon formation under different conditions

.

【Method/process】Combined with the evolutionary game model, tak⁃

ing influential users and ordinary users as the two sides of the game, this study establishes the evolutionary game model of the forma⁃

tion of information cocoon in the information communication of WeMedia platforms. It analyzes the impact of game players' strategic

choices on the formation of information cocoon, and conducts numerical simulations to verify the correctness of theoretical analysis.

【Result/conclusion】 The experimental results show that reducing the cost of influential users disseminating the same type of informa⁃

tion and the cost of ordinary users receiving information will accelerate the formation of information cocoon. Based on the results, fea⁃

sible suggestions for reducing the formation of information cocoon are proposed.【Innovation/limitation】 This paper discusses the gen⁃

eral rules of the formation of information cocoon in the process of information dissemination on WeMedia platforms using an evolution⁃

ary game approach. However, the formation of information cocoons is a complicated process that usually involves multiple factors, and

more factors that affect the formation of information cocoon need to be considered in future research.