【Purpose/significance】With the integration of short video content and e-commerce, the e-commerce industry ecology in

the field of short video is being gradually improved. In this context, exploring the shopping behavior of short video platform users influ⁃enced by the information quality of short video on that platform can help short video platforms develop their e-commerce business.【Method/process】Based on the SOR model, this paper constructs a theoretical model based on information quality theory to explore how the information quality of short video under the model of "short video platform + e-commerce" affects the purchase intention of short video platform users, and uses questionnaire survey and SEM for empirical analysis.【Result/conclusion】Information content quality and information utility quality have significant positive effects on flow experience. Information expression quality, information utility quality and information carrier quality have significant positive effects on perceived value. Flow experience and perceived value have significant positive effects on purchase intention.【

Innovation/limitation】Based on information quality theory, we investigate the influence of short videos on the purchase intention of platform users under the model of "short video platform + e-commerce".Whether the findings of this paper are suitable for the short video platform users over 50 years old needs to be verified in the subse⁃quent research.