Abstract: 【Purpose/significance】Due to the impact of COVID-19, the mental health problems of college students are becoming in⁃creasingly prominent. The emergence of online mental health courses is of great value in alleviating the mental health problems of col⁃lege students. How to improve the willingness of college students to continue learning online mental health courses? Thus, improving users' stickiness to the platform becomes an important problem to be solved urgently.【Method/process】A total of 338 valid data were collected by questionnaire survey from October to November 2021, and structural equation model was used to verify the hypothesis and conceptual model.【Result/conclusion】The results show that knowledge content quality and platform service quality affect user percep⁃
tion; Perceived usefulness has a positive effect on perceived value, perceived cost and perceived risk have a negative effect on per⁃ceived value, and perceived pleasure has no significant effect on perceived value. Perceived value has positive influence on continuous learning intention.【Innovation/limitation】This study explores the influence mechanism of users' continuous learning intention of men⁃tal health courses on the MOOC platform from two dimensions of knowledge content quality and platform service quality, providing a new approach to enhance the user loyalty of college students to online mental health courses.