情报科学 ›› 2022, Vol. 40 ›› Issue (7): 111-119.

• 业务研究 • 上一篇    下一篇

在线健康社区用户复合信息行为的实证研究——信息共享和信息搜寻同步的视角 

  

  • 出版日期:2022-07-01 发布日期:2022-08-05

  • Online:2022-07-01 Published:2022-08-05

摘要: 【目的/意义】信息共享和信息搜寻是用户参与在线健康社区的主要方式,在参与过程中,用户往往会出于
不同目的同步实施信息共享和信息搜寻的复合信息行为,探讨影响用户同步实施两种行为的因素,有助于帮助在
线健康社区精准把握用户需求,进一步优化提升服务策略。【方法
/过程】通过结合自我决定理论和TAM模型,构建
在线健康社区用户信息共享与搜寻行为意愿影响因素模型。通过发放问卷收集数据并运用结构方程模型对研究
假设进行验证。【结果
/结论】研究结果表明健康焦虑对信息搜寻意愿有显著影响,情感需要对信息共享意愿有显著
影响。此外,用户信息共享意愿对信息共享和搜寻行为均有正向影响,而用户的信息搜寻意愿仅显著影响搜寻行
为。【创新
/局限】丰富了在线健康社区用户信息行为研究领域的理论框架,为在线健康社区用户行为研究提供了新
的视角。未来的相关研究将会针对某一特定社区用户进行更深层次的探讨。
 

Abstract: Purpose/significanceInformation sharing and information searching are the main ways for users to participate in the on⁃line health community.In the process of participating in the online health community,users often carry out the compound information behavior of information sharing and information searching simultaneously for different purposes,to explore the factors that influence us⁃ers to carry out the two behaviors simultaneously is helpful for online health community to grasp users' needs accurately and further op⁃timize the service strategy. Method/processTaking the online health community users as the research object,this paper constructs the influencing factor model of online health community users' willingness to share and search information through self-determination
theory and TAM model.We collected data by issuing questionnaires and verified the hypotheses by using structural equation model.
Result/conclusionThe study found that health anxiety has a significant positive impact on information search intention.Perceptual relationship has a significant impact on the willingness to share information.In addition,users' information sharing intention positively affects their information search and sharing behavior,while users' information search intention significantly affects their search behav⁃ior,it has no significant impact on information sharing behavior. Innovation/limitation The theoretical framework of the research on the information behavior of online healthy community users is improved,which provides a new perspective for the research on the be⁃havior of online healthy community users.In the future,related research will carry on the deeper discussion to a specific community user.