情报科学 ›› 2022, Vol. 40 ›› Issue (3): 45-54.

• 理论研究 • 上一篇    下一篇

在线医疗社区中医生知识贡献行为的影响因素研究 ——基于SEM与fsQCA方法

  

  • 出版日期:2022-03-01 发布日期:2022-03-08

  • Online:2022-03-01 Published:2022-03-08

摘要: 【目的/意义】探究在线医疗社区中医生知识贡献行为的形成路径,对提高医生知识贡献意图、弥合意图与行
动间的鸿沟,从而促进医生进行知识贡献具有重要的意义。【方法/过程】以在线医疗社区中的医生用户为研究对
象,基于健康行动过程取向理论(HAPA)构建医生知识贡献行为研究模型,采用结构方程模型(SEM)与模糊集定性
比较分析(fsQCA)相结合的方法开展理论研究。【结果/结论】①在动机阶段,自我效能、责任感及行为控制正向影响
知识贡献意图;在意志决断阶段,应对计划、行为控制、知识贡献意图正向影响知识贡献行为,应对计划在知识贡献
意图与行为间存在中介效应。②定性比较分析发现三类触发知识贡献意图与三类触发知识贡献行为的前因构型,
其中自我效能、行为控制与知识贡献意图在知识贡献行为触发中起到重要作用。【创新/局限】将健康领域的理论引
入知识贡献研究,使用混合方法讨论多变量间的复杂因果关系,但样本数据可能存在同源方差。

Abstract: 【Purpose/significance】Exploring the antecedents and their working mechanism of physicians' knowledge contribution be‐
haviors in online health communities is of great significance to improve their knowledge contribution intentions,bridge the gap between intentions and behaviors,and promote physicians to make knowledge contributions【. Method/process】Taking physicians in the online health community as the research object,this research constructed a theoretical model based on the health action process approach theory (HAPA) both structural equation model (SEM) and the fuzzy set qualitative comparative analysis (fsQCA) were applied to ex‐plore the influencing factors of physicians’knowledge contribution behavior【. Result/conclusion】①In motivation phase,self-efficacy,responsibility and action control positively affected the knowledge contribution intention; in volitional phase,coping plan,action control,and knowledge contribution intention positively affected the knowledge contribution behavior; the coping plan exercised a mediating ef‐fect between knowledge contribution intention and behavior.② Qualitative comparative analysis found three types of antecedent con‐figurations that triggered knowledge contribution intentions and knowledge contribution behaviors respectively. Self-efficacy, action control and knowledge contribution intention played important roles in knowledge contribution【. Innovation/limitation】The research in‐troduced the theory in the health field into knowledge contribution,and combined the occupational characteristics of physicians to in‐troduce the corresponding variables,and used a hybrid method to discuss the complex causal relationship between multiple variables but sample data may have homologous variance.