情报科学 ›› 2022, Vol. 40 ›› Issue (11): 49-55.

• 理论研究 • 上一篇    下一篇

多主体干预的微博舆情话题交互传播模型研究 

  

  • 出版日期:2022-11-01 发布日期:2022-12-13

  • Online:2022-11-01 Published:2022-12-13

摘要: 【目的/意义】为识别微博中多个舆情话题的交互传播规律从而使干预决策的制定更有针对性,提出一种多
主体干预的微博舆情话题交互传播模型。【方法
/过程】该模型融入网络媒体和政府的多重干预,考虑了多个舆情话
题不平等竞争的特性,并可从交互传播的整体视角来分析干预措施的作用。【结果
/结论】仿真实验表明:该模型能
够较好地模拟微博平台中多个舆情话题的交互传播演化趋势;话题交互传播过程中,多主体干预下的舆情治理效
果更好;制定干预决策不能仅关注单一舆情话题,而应综合考虑多个舆情话题及其交互关系。【创新
/局限】文章通
过数学建模的方法对多主体干预下的微博舆情话题交互传播过程进行探究,为微博平台监管控制策略的制定提供
了新视角,未来研究可以结合相关实例进行分析,进一步丰富和深化研究结论。

Abstract: Purpose/significanceIn order to identify the interactive dissemination rules of multiple public opinion topics in microblog and make the intervention decisions more pertinently,an interactive dissemination model of public opinion topics under multiagent intervention is proposed. Method/processThis model integrates multiple interventions of Internet media and government,consid⁃ers the characteristics of unequal competition of multiple public opinion topics,and could analyze the intervention measures from the global perspective of the interactive dissemination.Result/conclusionSimulation experiments show that the proposed model could well simulate the evolution of interactive dissemination of multiple public opinion topics on micro-blog. In the process of multi-topic
interactive dissemination, the governance effect of public opinion under multi-agent intervention is better. Intervention decisionmaking should not only focus on a single public opinion topic,but should take comprehensive consideration of multiple public opinion topics and their interaction.
Innovation/limitationThis paper explores the interactive dissemination process of public opinion topics under multi-agent intervention by means of mathematical modeling,which provides a new perspective for the formulation of the super⁃visory control strategy of micro-blog. Future studies can be analyzed by combining relevant examples to further enrich and deepen re⁃search conclusions.