Abstract: 【Purpose/significance】Based on the elaboration likelihood model, we investigate the factors influencing users' cross-plat-
form academic information seeking behavior in the Internet, and conclude that in addition to being influenced by information quality
(central path) and source credibility(edge path), users' cross-platform academic information seeking behavior it is also mediated by
perceived usefulness and moderated by the level of attentional control and information self-efficacy.【Method/process】A model of aca-demic information seeking behavior was developed. Then a questionnaire survey was conducted and 350 valid data were collected, and data were analyzed using SPSS 21.0. The mediating and moderating effects of perceived usefulness, attention control level, and self-ef-ficacy were examined.【Result/conclusion】The results found that the effect of information quality or source credibility on perceived usefulness was negatively moderated by attentional control level, and the moderating effect of attentional control level on the edge path-was more significant, while information self-efficacy enhanced the predictive effect of perceived usefulness on seeking behavior【. Inno-vation/limitation】From a micro perspective, the psychological level of attention control is introduced into the elaboration likelihood model to provide a new approach for exploring academic information search behavior.