情报科学 ›› 2021, Vol. 39 ›› Issue (7): 68-74.

• 业务研究 • 上一篇    下一篇

基于贝叶斯网络的多级次网络舆情预警实证研究

  

  • 出版日期:2021-07-16 发布日期:2021-07-16

  • Online:2021-07-16 Published:2021-07-16

摘要: 【目的/意义】针对引发持续效应甚至严重后果的多级次舆情开展研究,尝试基于概率分析方法建立发酵预
警模型,精准诊断发酵原因,期冀为网络舆情治理管控提供决策依据。【方法/过程】吸取传统模型的经验与教训,减
少主观评价指标,加大数据层指标的细化程度,利用贝叶斯概率思想构造发酵预测模型。同时通过最大可能解释
原理对发酵原因进行精准诊断。【结果/结论】将60个多级次事例中的55个、30个单级次事例中的27个作为训练数
据,构造多级次预警模型,使用剩余 5 个多级次与3个单级次事例作为测试组,测试得到的发酵趋势预测结果与事
实相符。【创新/局限】探究出多级次发酵内在成因,对其进行多层次的原因诊断,实现了预测指标的精准把握与科
学量化,为网络舆情提前预警及干预措施制定提供了有益的理论支撑。

Abstract: 【Purpose/significance】Conduct research on multi-stage public opinion that has sustained effects or even serious conse?
quences, try to establish a fermentation early warning model based on probabilistic analysis methods to accurately diagnose the cause
of fermentation, and hope to provide decision-making basis for network public opinion governance and control.【Method/process】Ab?
sorb the experience and lessons from traditional models, reduce subjective evaluation indicators, increase the degree of refinement of
data layer indicators, and use Bayesian probability to construct a fermentation prediction model. At the same time, accurate diagnosis
of the cause of fermentation is carried out through the principle of the greatest possible explanation.【Result/conclusion】Through us?
ing 55 of the 60 multi-stage cases and 27 of the 30 single-stage cases as training data to construct a multi-stage early warning model
and using the remaining 5 multi-stage and 3 single-stage cases as a test group, the prediction result of the fermentation trend obtained
by the test is consistent with the facts.【Innovation/limitation】The internal causes of multi-stage fermentation and the multi-stage di?
agnosis of the causes has been explored, the accurate grasp and scientific quantification of predictive indicators has been achieved,
and the useful theoretical support for early warning of online public opinion and the formulation of intervention measures has been pro?
vided.