情报科学 ›› 2021, Vol. 39 ›› Issue (11): 69-75.

• 理论研究 • 上一篇    下一篇

过载对移动社交网络用户持续使用意愿的影响: 基于fsQCA的分析

  

  • 出版日期:2021-11-01 发布日期:2021-11-15

  • Online:2021-11-01 Published:2021-11-15

摘要: 【 目的/意义】基于过载视角,采用模糊集定性比较分析法(fsQCA)对移动社交网络用户持续使用意愿的影
响因素进行构型分析;结合用户使用特征因素(使用经历),探讨不同类型的过载的作用机理。【方法/过程】通过在
线问卷收集383份有效样本,利用fsQCA进行数据分析。【结果/结论】结果发现,当存在信息过载和系统功能过载
时,不管用户对社交过载的感知程度如何,用户倾向于不再继续使用该移动SNS。而使用经历较长的移动SNS用
户更容易感受到系统功能过载或社交过载带来的消极情绪。【创新/局限】尝试将fsQCA方法应用于社交网络用户
行为研究,揭示不同要素组合的作用。

Abstract: 【Purpose/significance】From the overload perspective,this paper employs fuzzy-sets qualitative comparative analysis (fsQ?
CA) to analyze factors affecting continuance intention to use mobile networking services.Also,considering usage experience,this paper
attempts to explore the mechanism of different overload factors.【Method/process】383 valid samples were collected via online ques?
tionnaire and further analyzed using fsQCA.【Result/conclusion】Results show that,when users perceive information overload and sys?
tem feature overload,they intend to discontinue the service,regardless of their perception of social overload.Also,users with longer us?
age experience are more likely to perceive negative emotions due to system feature overload or social overload.【Innovation/limitation】 This paper tries to apply the fsQCA method to explore user behavior of social network services,and aims to reveal the impacts of the combination of different factors.