Abstract: 【Purpose/significance】This paper study the effect and influence mechanism of the navigability of search engine result page
(SERP) on search experience.【Method/process】From the perspective of Information Foraging, the present paper proposes that naviga? bility be conceptually examined along three dimensions, namely, clarity of link, clarity of structure and legibility of target. Hypotheses and theoretical research model of the navigability and search experience are proposed. A 2×2×2 factorial between subjects experiment was conducted to examine distinct contributions of these dimensions to perceptions of search experience.【Result/conclusion】The re? sults showed that significant effects for clarity of structure and legibility of target on search experience. They were shown to be a signifi? cant predictor of perceived navigability, while usability was the intermediate variable between perceived navigability and attitudes of user.【Innovation/limitation】The present paper investigates the effect and influence mechanism of the navigability of SERP on search experience from the perspective of navigable theory, it is of great significance to the optimization of SERP. Limited by experimental conditions, future research should continue to explore the effect of SERP elements on search experience.